Digital techonolgy-related topics are generally complex ones. This is mainly due to the intangibility of technologies as well as the intricate ways they interweave with the contexts they are created for. In addition, digital technologies are often carrying some degrees of innovation which is crucial to be told.
Whether addressing products, services or
companies, the majority of 'explainer videos' share certain key characteristics. The main ones are the presence of visual elements for identifying technology itself (e.g. logo, brand) and the ones providing representations of how it looks in reality (e.g.UI, devices). Along with these two essential sets of elements, explaining how a given technology works and which are its benefits usually involves also the staging of other visual cues: contexts of usage as well as the related users, diagrams and pictograms for framing correlations and processes, key-words and symbols for emphasizing the most important concepts.
companies, the majority of 'explainer videos' share certain key characteristics. The main ones are the presence of visual elements for identifying technology itself (e.g. logo, brand) and the ones providing representations of how it looks in reality (e.g.UI, devices). Along with these two essential sets of elements, explaining how a given technology works and which are its benefits usually involves also the staging of other visual cues: contexts of usage as well as the related users, diagrams and pictograms for framing correlations and processes, key-words and symbols for emphasizing the most important concepts.
Most importantly, in order to be also original and captivating, this type of communication has to be supported by methafors able to encompass technology and functioning as a whole. By establishing this intermediate plane, specators can easily grasp the conceptual essence of technology as also understand the effectiveness of its applications.
