Due to an increased accessibility to production technologies and the spreading of new tools for diffusion/distribution, Animation capillary entered at any level in audiovisual communication during the During the past 20 years: Stephen Price, founder and editor of Stash magazine, states that nearly 30% of commercials and broadcasting programming are based on motion graphics or, in broader terms, related to the employment of animation techniques.
Investigating the area where communication design culture and animation practices overlap, my doctoral work "The Languages of Animation: communication tools between innovation and continuity" is based of the study of history and technique of the animated medium, as well as understanding how this extraordinary art-form in terms of theoretical approach, semiotics and psychology.
On these basis, my doctoral work outlined several approaches toward a disciplinary positioning of moving image processes and methodologies within the Design domain.
